The loyalty system that turns a 4 € latte into a 500 €-a-year regular

It uses NFC — the same technology as Apple Pay, Google Pay and building access cards. No charging, no setup. The device sits on the counter, the customer taps their phone, and the punch lands instantly on their card in Apple or Google Wallet.

Not at the counter. On the first tap a page opens on the phone, the customer continues with Google or Apple in one tap and the card lands in their wallet; every visit after that is just the tap. Notifications come through the wallet. A customer who wants all their cards, the campaigns and nearby offers downloads the Punchla app in their own time.

When the wallet card updates, a notification lands on the customer's lock screen. Segmented campaigns, coupons and automations go out as both a wallet notification and an app notification; the customer sees it wherever they are.

Almost every phone made in recent years has NFC. For the rare ones that don't, staff add the customer and their punch manually via QR code.

No. A punch is a single one-second tap; faster than handing over a paper card. Nothing to write down, no form to fill at the counter.

Every regular by name, how often they come, how long since their last visit and who's going quiet — so you can call them back before they're gone for good.

Most programs add friction at the counter or sit unused in an app. Punchla records every visit automatically with one tap and gives you a free notification channel to call customers back whenever you want.

The card lives in the wallet they already use; tapping a phone is as simple as contactless payment. There's nothing new to learn at the counter.

Today. Open your account, design your card, print the A6 counter card from the platform: your customer scans the QR and takes the card into their wallet, staff punch from the platform or the app. Devices ship 1 mars; when yours lands you pair it with one tap — same card, same customers, nothing starts over. The 30-day trial starts the day you open the account. The trial needs no card; you choose your plan on day 30.

None. On a monthly plan you cancel any time; you send the device back within 14 days, shipping on us — if it does not arrive, 69 € is invoiced. On the annual plan the price is fixed for 12 months. Refunds only within 30 days of the first payment and with the device returned. GDPR: only the phone number and the visit time, with explicit consent, hosted in the EU (Germany).

Punches don't stop. Barista mode and the counter in the app queue the punch and send it when the line is back, stamped with the time it was read; the customer notices nothing. Only redeeming a reward and a short code typed by hand wait for a connection — the screen says so.

At the counter, type part of their name or the last three digits of their phone, pick them from the list, give the punch. It lands on the same card; they see it when the phone comes back on. Rewards are redeemed the same way.

You'll see it. The staff report shows who gave how many punches, closed how many rewards and cancelled how many — over 7 or 30 days. Anyone whose cancel rate passes 10% gets a flag, and the weekly digest names the top puncher.

You can't; the limit is built in. A customer gets at most 2 promotional messages a week (you set the number), and only inside the hours you choose — 10:00–20:00 by default. Hit "send now" outside that window and the message is held for the next one; the screen tells you. Punch and reward notifications don't count.

Yes. Names, visits, spend, streaks, tags and notes are yours; download the CSV in one click. Phone numbers and e-mails stay masked under GDPR — you reach customers through Punchla anyway, with a notification.

Yes. The card goes into Apple Wallet, the iPhone reads the counter device in the background without opening an app, and the punch lands on the lock screen. Anyone who installs the app can put a widget on the home screen and see the punches left without opening it.

For as long as you subscribe, a fault is on us: a new device ships, you return the broken one, shipping on us. For a spill or a drop the first replacement is on us too; the next ones are 69 €. Lost or stolen, a new device is 69 €. The counter never stops in any of these: the customer shows the QR on their card, staff scan it, the punch lands on the same card; cards and customers live in your account, not on the device.

The customer takes their Punchla card and staff add the paper stamps once, as a manual punch from the platform or the app; the customer carries on from where they were. In every plan, Basic included. You collect the paper cards and never print them again.